We specialise in working with FREE FROM Brands

Awards 15 750x750For the past 20 years we have organised & executed hundreds of sampling & experiential campaigns for brands that have not only created awareness but engaged and ultimately have driven sales.
Over the last 5 years, we have worked more and more with ‘Free From’ brands and represented clients at the shows including The Allergy Free From’ Show London & Liverpool. It was obvious, however, that many of the consumers had come from far & wide to find products to cater for their diets & lifestyles, It made perfect sense to create a ‘Free From Tour and take a range of non-competitive brands out to the consumer in their own territory, which is what we have been doing ever since.

  • The campaign was massively successful.  We created quite a stir as we were showcasing something different. We were pleasantly surprised at the depth of interest from ordinary consumers who wanted to know more about how to improve their diet and address their allergy issues.
  • Thousands visited the stand and we found that at least 3 people in 5 had an intolerance to something or other.  They were keen to learn more about the brands and spent a good few minutes engaging, listening sampling, learning and buying!
  • This campaign has created a lot of excitement with some of the leading multiples and the Free From Food Awards showing interest and keen to know what brands are participating.

This is the perfect opportunity for you to put your brand in front of up to 2 million consumers this summer, receive very useful customer feedback and watch your sales increase….

Would you like to reach TWO MILLION new customers in 2017?

Join us and watch your sales grow…..

Branding & Staffing

Your Brand will be contained within its own uniquely branded stand.  Professional, trained staff will be assigned to your brand.  An event manager will be tasked to oversee the smooth running, break relief, stock control, sales and reporting of your account.


Shows will allow for daily reporting, great research opportunity, scope for PR activity (including local press) and the ability to both sample and sell from the stand.


Attendance at shows are quality ABC1 consumers paying an admission fee of £22+ per show.  Many of the county shows are opened by the Royal family, including Prince Edward, the Duke & Duchess of Cambridge, Prince Charles & Camilla and Princess Anne.

In Pursuit

40% of visitors to the “Free From” stands were intolerant to dairy, lactose, gluten or other.  Others were seeking to try out ‘Healthier alternative products’.  We reach thousands of consumers living with allergies, coeliac disease, intolerances who are seeking healthy alternative products.

Case Studies to see just how effective we are

With years of experience and the skillset required to make your business a success, why not take a look at what we have done for other companies recently.

All Inclusive Package

  • Fully branded gazebo, 4 branded sides, roof, 2 x flags, 2 x tables, 2 x branded cloths.
  • Prime site with premium space at 6 or 10 events under the ‘Free From’ umbrella.
  • Show Guide listing
  • All transportation & fuel costs included. (refrigeration/freezer)
  • Risk assessment/H&S requirements met by us.
  • Storage of goods between events.
  • Event Management.
  • 2 x dedicated staff.
  • Branded clothing.
  • Accommodation.
  • Expenses.
  • Staff briefings.
  • KPI’s.
  • Banking.
  • Media including video and photography.
  • Power.
  • Show Tickets.
  • Regular Blog updates (daily during shows).

Check us out at the New Forest Show 2017

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What do our clients say


Gunilla Lisspers

Försäljningschef Europa / Sales Director Europe

Fria Gluten Free has worked with Zen Experiential Ltd since beginning of 2014 for the introduction and launch of Fria product range into the UK market. Lesley Astley and her team has played an important role in increasing the brand awareness of Fria Gluten Free to the customers and in introducing Fria Gluten Free to the retailers during this period of time. Lesley has also set up meetings with Ocado and initiated listings with independent retailers. Lesley and her excellent team has been organizing events in a very professional and inspiring way– with great experience, creativity, thoroughness and flexibility.

It is a pleasure to work with Lesley and I can highly recommend her and her team.
If you have further questions, please don’t hesitate to contact me on +46 761 951 432


Cheryl Bailie

Marketing Manager UK

The Chia Co has worked with Zen Experiential Ltd over the past 12 months to organise and carry out various promotional events to introduce chia to the UK market.  Lesley and her team have been a fantastic asset to The Chia Co, always providing efficient service and great results.  Lesley’s experience in the promotions industry has given us the insight needed to maximise the output from our events and in-store demos.

We have found First Field Marketing a pleasure to work with and would recommend the team for anyone requiring the resources to help with events and promotional work.

Let’s talk about making 2017 great for your business. We’re all ears..

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